52ºc, New York
The button I feel lucky Google
We see it every time we use Google, but how many of us actually use it?
What exactly does the "I feel lucky" button do?
Read the truth!
The button "I'm Lucky" takes users directly to the top search results;
For example, if you type Tesco's, it will take you to Tesco.com and if you type Facebook, that's where you'll go.
Google co-founder Sergey Brin told the public radio Marketplace that about one percent of all Google searches go through the "I'm feeling lucky" button.
This means that 1% of Google traffic doesn't see Google ads, which costs the company around $ 110 million per year.
Google CEO Marissa Mayer explains the reason for keeping such an expensive button:
I think the button "I'm feeling lucky" will be more common if people really know what it means or if there's a shortcut to it ...
In fact, who actually uses the "Google Search" button or just press Enter on their keyboard?
