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Message to Colombian hostage hidden in a pop song
In 2010, the Colombian army was facing a rather serious hostess crisis, with some kidnapped soldiers groups being detained by the armed guerrillas on armed forces
FARC sent a little scene to the Colombian Colombian Army Jose Espejo, a straight-talking comin
Some Colombian soldiers have hostages for over 10 years.
So he contacted a man who provided a solid solution for his problems in the past: Colo
Ortiz shot to be famous for his anti-drug advertising campaigns in Colombia, winning a golden lion in Cannes and earned the reward from Colombomia's First Lady.
Ortiz's anti-drug ads gave him FARC's IRE in the past, because drug mobilization was a major part of their activities.
So when C.
It was a true known that FARC made hostages at the first sign of the Colombian army, so Colonel Espejo had to receive a message for them to be ready to move somehow.
Previous FARC campaigns of Ortiz
Ortiz has designed extraordinary advertising and access campaigns targeted to FARC before.
During the holidays, the army was illuminated with giant Christmas trees throughout the forest as a way to remind guerrilla what they were missing.
They also wrote messages that encourage peace on football and fly them into the river to find the rebellion.
However, this time the advertising campaign will have to be different, more complicated.
Ortiz gathered a group of Colombian advertisers.
How can they send messages without those who arrest become suspicious?
What is the big question for everyone in the intellectuals?
Colonel Espejo knew that Farc Guerrillas allowed their hostages to have radios.
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It was broadcast on Bogota Caracol radio gives families kidnapped a platform to send messages to their loved ones through special calls.
Ortiz is considered to hide a message in a radio, in a small printer that is difficult to read quickly at the end of the ad.
After that, Advertiser Alfonso Diaz gave a better idea: What about Morse code?
It will not be the first Morse code that has been used to communicate with hostages or vice versa and Ortiz is all for it.
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Behind the scenes of the secret song
When he was young, Ortiz began his career like a musician although it had never been anywhere.
Ortiz threw the idea to Colonel Espejo, who liked it because he knew many soldiers were caught known Morse when they came from the military media department.
Moreover, FARC fighters are not military training and will not detect Morse code.
In a recording studio, the group starts playing around the Morse code place, testing the typing instruments and keyboards.
They discovered that people with skills in Morse code can often read 40 words per minute.
After a period of testing, the group discovered that 20 words were the number of optimal words to not be noticed but it was clear enough to hear.
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Morse code message is simply the sound is like a brief alternation after choir with an undoubted ear.
Better day
Songs, titled "Better days", WA
Although Colombia R.
The song was played over 130 small radio stations and listened to 3 million people.
Ironically, the song has become a big hit in the jungle area of Farc residential, and will hear many times a day.
A great success
In Tandem with a special practice operation, the Chameleon campaign, the song helped provide countless hostages that signal to move and escape when the soldiers nearby.
All throughout the countryside of Colombia, "better days" is to help people escape the imprisoned years.
Some hostages have been able to escape and even
Colonel Ortiz retired from the army when Farc lost and released hostage hostages in the back of Chambeleon and better days, became a journalist and kept in touch with Ortiz.
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When he won the award for anti-cocaine advertisement in 2000, Ortiz didn't like it too much because it only bought him and H
However, this time, when the nice days scanned to Lion Golden, he could be proud of his work.
