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History & Interesting Calvin Klein
Now a household name, Calvin Klein is probably the most known with underwear, jeans and perfumes.
However, the company sells a lot of products, including bags, towels, jewelry and shoes.
Customers can also buy accessories such as wallets, belts and sunglasses in different style and color.
Calvin Klein is not always a big name it has become today.
With only $ 10,000, the fashion designer Calvin Klein opened a jacket shop in 1968.
Since the store is located in a New York hotel, it will not be long before their jackets and designs are viewed by thousands of people.
Coats simple but fashionable and targeted a younger crowd.
Next year, Calvin Klein appeared on Vogue's cover, a very popular fashion magazine.
At this point, Calvin Richard Klein has a lot of history of fashion and design.
He attended the High School of Arts and Design as a teenager, and registered to participate in a course at the Fashion Technology Institute.
Graduated in 1963 with a fine art, he began a job in a dressed company but left after his boss refused to give him a salary increase.
CK in the 1970s
The 1970s were the years that really saw Calvin Klein and his business turned to new heights.
In 1971, he began to add new lines to his brand, including women's underwear, blazers and sportswear.
He won the COTY award (award of fashion critics COTY American) for three consecutive years from 1973 to 1975.
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This is due to increased businesses and advertising, but also because now they are selling scarves, shoes, sunglasses, fur and other items.
With many products sold, they can achieve wider objects.
So far, Calvin Klein only sells women aimed at women, but in the 1970s, they also started selling men's clothes.
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In just a week, a total of 200,000 pairs of jeans were sold.
The famous logo, the name of Klein is printed on the jeans bag, also starting at this time and starts a trend that continues since then.
This logo trend becomes a used thing not only for Calvin Klein jeans, but also for other brands producing jeans.
By the end of the 1970s, Calvin Klein began using his license to sell cosmetics and perfumes, but these products were uncommon as clothes and accessories were in the same decade.
Instead, the company has a huge financial loss, making them withdraw all kinds of perfumes and cosmetics from the market.
No new products are added in the next few years, because Calvin Klein focuses on its popular jeans marketing.
Calvin Klein in the 1980s
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Alone the new underwear collections bring 70 million dollars in just one year and they are advertised a lot during the 1990s on large advertising signs and other ads.
Mark Wahlberg, who celebrities is a pop singer during that time, is Calvin Klein's face in this era.
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This is especially true for underwear collections.
Enterprises, also known as CK fans, have used famous faces to bring more companies in the fashion world.
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Many stores have been open not only in the US, but also in many other countries around the world.
In total, there are more than 12,000 stores selling Calvin Klein clothes, including many people in England, Ireland, Australia and Japan.
In 1993, Calvin Klein was named "America's best designer", but in 1999, the company was launched for sale.
Some other companies, including Tommy Hilfiger and LMVH are interested in buying companies, but at a price of 1 billion dollars, no incentives come close to enough.
In 2002, Calvin Klein decided to sell his business.
It was sold to Phillips van Heusen Corp., but not because of anything nearly 1 billion Klein was initially looking for.
He settled for $ 400 million in cash, $ 30 million in stock and an estimated 300 million dollars of royalties he would receive in the next 15 years.
At first, Calvin Klein played a creative leader, but soon decided to change into a creative advisor.
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Justin Bieber became a new face of Calvin Klein underwear for men, and Kendall Jenner began modeling women's underwear.
The introduction of two celebrities has made the sale of Calvin Klein underwear to skyrocket, making it more popular than before.
Ironically, Calvin Klein itself didn't think it would be a good idea to use one of them to model underwear, but it turned out to be a good advertising move for businesses.
CK Ran a successful campaign in 2016, to represent all its clothes at the same time, because this is one of which their audience can participate by sharing what they do in Calvin's
The campaign is affected by celebrities like Justin Bieber, Kendall Jenner, Cameron Dallas, Shawn Mendes, Noah Centine & Fetty Wap.
It quickly takes off on social media, with people who share their photos with comments: "I _____ in #Mycalvins", and depending on the audience to create and fill in the space.
Popular fragrances from Calvin Klein, around the 21st century include obsession, eternity and escape.
Although the ads have been canceled or banned for many Calvin Klein clothes, there are still many of them being used for perfumes.
Although they have received a complaint about this, real images seem to increase perfume sales, so no actions are made to terminate the use of provocative advertising methods.
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With new items and designs added to their growing stores, Calvin Klein is definitely a business that knows how to keep his fans interested and how to get new customers.
