25 incredible truth about lacoste
Even if you don't own any lacoste items, it is very high that you have seen the famous green crocodile characterized on all their items.
Here are 25 quick truth about lacoste that every fan should know!
Lacoste was founded in Troyes, France in 1933.
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The full name of the business is La Chemise Lacoste, then shortened into Lacoste.
Some believe that René Lacoste has been nicknamed "The Crocodile" for his perseverance and determination on the tennis court.
However, another history announced that he received this nickname after he bet.
In 1929, before the company was officially established, Lacoste created a tennis shirt for its own personal use.
Besides Polo shirt, Lacoste customers were able to find perfumes, shoes, sunglasses and watches since the early 2000s.
René Lacoste and others claim that the tennis shirt is the first item of clothing with the logo outside.
Once the brand has been established, it is not just tennis shirt being sold.
The shirt was originally sold in a category created by two founders.
It takes nearly 30 years so Lacoste produces colored colors other than white.
Different colors have been carried to attract a more upstream market.
In 1963, René Lacoste brought the business into his son Bernard.
In the 60s, the company has grown stronger under the management of Bernard Lacoste.
Its peak is in the 1970s, when Americans are buying more and more Lacoste items for sports and entertainment.
By 2005, Lacoste products were known in 110 different countries around the world.
At the beginning of the 21st century, a legal battle began between Lacoste and garment crocodile, a company with a similar logo.
Lacoste's logo is a green crocodile face right, while the logo of crocodile clothes is brown and faced.
Over the years, Lacoste has contracts with a number of high-end tennis players, which has achieved more recognized companies.
Bernard Lacoste died in 2006, transmitted business to her younger brother Michael Lacoste.
In 2007, along with new management, Lacoste website was developed, which means many people can access the products.
The famous Lacoste Polo shirt slowly crept into the daily outfit, and soon it was seen in music videos and movies.
Hayden Christensen, is famous for playing Anakin Skywalker in Star Wars movies, becoming facing challenging aroma for men in 2009.
Quỹ René Lacoste được phát triển để giúp trẻ em tham gia thể thao trong những năm học của họ.
Novak Djokovic is the latest famous number to participate in Lacoste advertising campaign 2017.