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A brief history of skittles


The Chewy Candy that we are very familiar with today was first born in 1974.

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Skittles origin

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There are many speculation around the man who created Skittles, because no one really knew exactly the first person turned them.

A story shows that a man named Mr. Skittles looks a rainbow a day and wonders how it will have taste.

Other sources claimed that Wrigley Company, was founded in 1891, created candies along with other candies, including additional chewing gum.

Although Wrigley produces Skittles today, people are widely accepted that a British company doesn't know the original manufacturer.

After three years imported into North America from England, Skittles began produced in the US as well as in England.

There are very few flavors compared to available varieties today.

Consumers like grapes, oranges, strawberries, lemons and lemons.

Rainbow flavor

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The famous slogan "Rainbow flavor" appeared in 1994, and was one of the longest advertising campaigns ever.

D'Arcy Masius Benton & Bowles is an advertising agency in New York that has been active and running since 1985.

They created the entire theme for Skittles advertising campaign.

Skittles vs M & M's

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Similarities between M & Ms and Skittle

The appearance and color of candies are very similar

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Skittles worldwide

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More than 65 countries today experience joy to eat skittles.

This is the second most popular candy in the United States, and the most popular in children in North America.

American Football Player Marshawn Lynch was spokesman for Skittles after he claimed that Candy helped him come to him today in the sports world.

Modern skittles

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The early 21st century witnessed some new products in Skittl

In 2004, people can buy Skittles bubble gum, and in 2006 witnessed the first limited edition candy from Skittles: X-Treme Fruit.

While the original flavors can still be found, there are many other varieties that exist today, including tropical, wild and smoothie mixes.

In 2009, Skittles participated in social media, using the Internet and social platforms as a way to gain more customers.

As well as having a private website, Skittles also boasts a Facebook page with about 25 million likes, popular Twitter accounts and a heavy YouTube channel registered.

Also in 2009, Skittles changed a bit in an effort to appeal vegetarians and vegetarians.

Gelatine used in the formula has been changed into a vegetarian form, meaning now they do not contain animal products anything.